Only one in every 10,000 diamonds possesses natural color and is referred to as a fancy color diamond. For this reason, fancy color diamonds are purchased almost exclusively for the intensity and distribution of the diamond's color. Criteria considered when purchasing a white or colorless diamond, such as cut proportions and clarity, are less...

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Though a diamond’s shape is often referred to as its “cut,” this should not be confused with the stone’s Cut&nb...

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The purpose of a diamond certificate is to offer you the highest possible level of security and confidence. It confirms the diamond's authenticity and describes its essential characteristics or '4 Cs': Color Clarity Cut Carat Not just anyone can grade a dia...

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