Only one in every 10,000 diamonds possesses natural color and is referred to as a fancy color diamond. For this reason, fancy color diamonds are purchased almost exclusively for the intensity and distribution of the diamond's color. Criteria considered when purchasing a white or colorless diam...

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Though a diamond’s shape is often referred to as its “cut,” this should not be confused with the stone’s Cut grade, which is determined by its proportions and above all its ability to reflect light. While a diamond’s shape is not the only parameter for placing a value on a diamond, it is surely a ma...

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The purpose of a diamond certificate is to offer you the highest possible level of security an...

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