Only one in every 10,000 diamonds possesses natural color and is referred to as a fancy color diamond. For this reason, fancy color diamonds are purchased almost exclusively for the intensity and distribution of the diamond's color. Criteria considered when purchasing a white or colorless diam...

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Though a diamond’s shape is often referred to as its “cut,” this should not be confused with the stone’s Cut grade, which is determined by its proportions a...

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The purpose of a diamond certificate is to offer you the highest possible level of security and confidence. It confirms the diamond's authentici...

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